longitudinal pin

By comparing vertical marketing with lateral marketing,the paper has analyzed their differences and relations,then,discussed the new idea of lateral marketing by Philip Kotler applied in service marketing of library.

文摘:通过对纵向营销与水平营销的比较,文章分析了它们的不同点及其相互之间的关系,对图书馆服务营销中引入菲利普?科特勒的水平营销新理念作了探讨。